Benefits of Search Engine OptimizationProfitable dental website marketing on the Internet consists of two primary factors: prominent visibility in the search engines and a website that converts visitors into patients. More than any other form of advertising, SEO will provide the highest returns.
Advertising that pays for itself...
You could think of search engine optimization as a one-time cost advertisement for websites; it can transform a dormant liability into a valuable asset. An effective SEO strategy will quickly recoup its initial cost; all gains realized afterward are pure profit.
The usefulness of SEO to the dentist in achieving both short and long term goals is a crucial element for an overall marketing plan. SEO can generate a constant flow of new patients for little cost.
ROI Calculator - Profits & Return vs SEO CostThe dentist can use this tool to calculate the estimated profitability of SEO and determine its value to their dental practice. Other than search engine optimization, improving the website's conversion can substantially boost profit margins; some site designs are just better at convincing people to call and make an appointment.
As you can calculate below, improving your website's conversion rate by only 1% percent will dramatically increase the number of new patients acquired -- and your bottom line.
Overall Value of SEO To Dentists
Benefits to the dentist become more pronounced when he or she considers that payment for our services is only required after results are realized. Essentially, this means there is no risk. The SEO implemented and the revenue it helps generate from new dental appointments will potentially pay for the costs involved.
Search engine optimization offers dentists a Web-based advertising medium that delivers more new patients to their practice each and every month in addition to their current patient acquisition model - for minimal expense.
"Affordable" dental website marketing just became a non-issue. Can you afford NOT to optimize?