Dental Internet Marketing : Value Received

Web The Visible Dentist

ROI Calculator - Profits & Return vs SEO Cost

The dentist can use this tool to calculate the estimated profitability of SEO and determine its value to their dental practice. Other than search engine optimization, improving the website's conversion can substantially boost profit margins; some site designs are just better at convincing people to call and make an appointment.

» SEO costs: (search engine optimization)     (this is a median price; charges are proportionate to the dental practice location)	Cost:	$
» Increase in site visitors per month: (after SEO work)     (300 monthly is an average traffic gain per 200K+ population)	Visitors:
» Conversion rate: (website visitors becoming new patients)     (4% is a very good website conversion ratio)	Ratio:	%
» Initial value of new dental patient: (actual value may be higher)     (average fees for cosmetic dentistry are between $1000 - $5000)	Fee:	$
-- enter whole numbers w/o commas --
» Additional revenue per month: (with SEO)	Extra:	$
» Number of months to recover SEO costs:	Months:

Overall Value of SEO To Dentists Price of optimization vs. return: (example) SEO = $5000 (avg. cost/200k population) Traffic = 300 new visitors per month Conversion = 6 new patients Patient Value = $700. each New Revenue = $4200. mo./gross SEO Expense recovery = 1.19 months Annual Return on SEO investment: 1 year = 72 new patients @ $700. ea. 1 year = $50,400. = 1008% return Acquisition cost per new patient: 1 year = $69. each = 1008% return Average lifetime value of dental patients: 1 patient = $10,000. 60 patients = $600,000. SEO cost vs. lifetime value of patient: SEO = $5000. 1 patient = 200% return 5 patients = 1,000% return 60 patients = 12,000% return

Finding A Dentist Invariably people today first use a popular search engine on the Internet to locate a dentist. Patients also rely upon referrals from family and friends. How People Search Most users will conduct searches for a dentist or dental practice specialty that includes their city of residence in the query.   How SEO Compares With Other Advertising Yellow Page ad space in a local phone book can cost $25,000 per year. Since statistics show shoppers have migrated to the Internet, that's not such a good deal. Radio & TV commercials reach vast markets, however audiences often ignore broadcast advertisements and perceive them as only interruptions to their programs. SEO on the other hand enables the dentist to promote his practice very efficiently. Customers who initiate a search then visit your dental website are pre-qualified prospects actively seeking a dentist in their location.

Benefits to the dentist become more pronounced when he or she considers that payment for our services is only required after results are realized. Essentially, this means there is no risk. The SEO implemented and the revenue it helps generate from new dental appointments will potentially pay for the costs involved.

Search engine optimization offers dentists a Web-based advertising medium that delivers more new patients to their practice each and every month in addition to their current patient acquisition model - for minimal expense. "Affordable" dental website marketing just became a non-issue. Can you afford NOT to optimize?