March 12th, 2013
by Peter Wilson
Google PPC Ads Do Indeed Work
Google Adwords can be an effective tool for getting more new patients in the door at your dental practice. This post discusses Google Adwords and how we have used it to ...
Posted in Advertising Channels, Search Engine Optimization | 1 Comment »
March 7th, 2012
by Rachel Hyun Kim
Many dental practices have a website, giving a rundown of their services, staff members and contact information. However, not many dental practices own and maintain a blog. With more users relying on the Internet ...
Posted in Common Interest, Search Engine Optimization, Website Design | 10 Comments »
February 8th, 2012
by Rachel Hyun Kim
Traditionally, when it came to reputation management, dentists only had to deal with the influence of word-of-mouth. However, the Internet has forever changed how dental practices operate. Though referrals and references are still a major aspect of client ...
Posted in Advertising Channels, Reputation Management | 5 Comments »
May 23rd, 2011
by Adam Hyman
There are two particularly nagging problems with marketing and managing a dentistry practice today: 1) not having a grasp on the ROI of search engine optimization (SEO) efforts, and 2) lost revenue resulting from missed appointments. Yet both of these challenges can be solved by two simple voice-based ...
Posted in Common Interest, Tracking Progress | 6 Comments »
April 12th, 2011
by Joy Gendusa
Did you know that 80 percent of Internet users (roughly 93 million Americans) search for health-related topics online? As a dentist, that should make you think about your website in a whole new way.
Are you happy with ...
Posted in Dental Website Critique, Website Design | 17 Comments »
February 17th, 2011
* see more dental postcard samples
How to Get More New Patients - Consistently
by Joy Gendusa
If there was a way to get more new patients than your competitors every month without ...
Posted in Advertising Channels, Common Interest | 8 Comments »
January 28th, 2011
Are You Losing Dental Patients?
How many potential patients visit your website each month? Do you attract the same number of new patients? As you are reading this, there are potential patients browsing your website and looking into your services.
The ...
Posted in Internal Marketing, Visitor Conversion | 9 Comments »
January 10th, 2011
The repetitive, time-consuming task of collecting new patient information, then scanning, printing and filing paper charts is costing your practice and staff precious resources, time and money. Now, there is a better way.
Increase Productivity, Go Paperless
Dentists can reduce paper costs, eliminate mistakes and boost their production by using a digital, ...
Posted in Common Interest, Inside Dentistry, Website Design | No Comments »
December 28th, 2010
This post revisits (and refutes) the assertion that SEO is so elusive and specialized that any "SEO expert" would become dishonest, illegitimate, or unscrupulous to offer guaranteed SEO performance to their clients.
Earlier today I ran across a blog ...
Posted in Scams & Rip-offs, Search Engine Optimization | 3 Comments »