May 23rd, 2011
by Adam Hyman
There are two particularly nagging problems with marketing and managing a dentistry practice today: 1) not having a grasp on the ROI of search engine optimization (SEO) efforts, and 2) lost revenue resulting from missed appointments. Yet both of these challenges can be solved by two simple voice-based ...
Posted in Common Interest, Tracking Progress | 6 Comments »
April 12th, 2011
by Joy Gendusa
Did you know that 80 percent of Internet users (roughly 93 million Americans) search for health-related topics online? As a dentist, that should make you think about your website in a whole new way.
Are you happy with ...
Posted in Dental Website Critique, Website Design | 16 Comments »
February 17th, 2011
* see more dental postcard samples
How to Get More New Patients - Consistently
by Joy Gendusa
If there was a way to get more new patients than your competitors every month without ...
Posted in Advertising Channels, Common Interest | 8 Comments »
January 28th, 2011
Are You Losing Dental Patients?
How many potential patients visit your website each month? Do you attract the same number of new patients? As you are reading this, there are potential patients browsing your website and looking into your services.
The ...
Posted in Internal Marketing, Visitor Conversion | 7 Comments »
January 10th, 2011
The repetitive, time-consuming task of collecting new patient information, then scanning, printing and filing paper charts is costing your practice and staff precious resources, time and money. Now, there is a better way.
Increase Productivity, Go Paperless
Dentists can reduce paper costs, eliminate mistakes and boost their production by using a digital, ...
Posted in Common Interest, Inside Dentistry, Website Design | No Comments »
December 28th, 2010
This post revisits (and refutes) the assertion that SEO is so elusive and specialized that any "SEO expert" would become dishonest, illegitimate, or unscrupulous to offer guaranteed SEO performance to their clients.
Earlier today I ran across a blog ...
Posted in Scams & Rip-offs, Search Engine Optimization | 1 Comment »
December 21st, 2010
Hi John,
I read a post on Dentaltown today where the dentist was saying you can get cheap SEO by outsourcing with bid sites for the job. He went on to say that dentists can get 1,800 links for 300 dollars in about 30 days. Do you think this is a ...
Posted in Ask The Expert, Search Engine Optimization | 4 Comments »
October 11th, 2010
by Hannah Daniel
If your Web site copy is not compelling and well-written, you could push patients away before they even step foot in your office. Potential clients might base their entire perception of your practice on ...
Posted in Good Copy Writing, Website Design | 4 Comments »
July 29th, 2010
Dentists tell me they hear how updated content is needed to keep their websites ranked well in the search engines. They ask if I will be the one who will write the ...
Posted in Good Copy Writing, Search Engine Optimization | 13 Comments »