January 29th, 2010
If you're like many dentists, you've heard all the hoopla about Twitter, Facebook and other social media being essential to dental marketing.
Most dentists have yet to attempt using Twitter or Facebook to acquire new patients; a few ...
Posted in Advertising Channels | 2 Comments »
January 27th, 2010
It's important to conceptualize your goals. A mission statement can provide a crystal clear idea of what you want to accomplish. It's a concise, important "letter of intent" that helps define your goals and can even ...
Posted in Common Interest, Inside Dentistry | No Comments »
January 25th, 2010
According to the Department of Justice, The United States settled False Claims Act allegations against FORBA Holdings LLC, the parent company of the pediatric dentistry chain, Small Smiles Dental Centers.
Forba manages 69 clinics in 22 states ...
Posted in Dental Industry News, Hall of Shame | 1 Comment »
December 19th, 2009
For those dentists, their employees, the various dental marketing consultants, industry reps and other Townies who visited the forum, TheVisibleDentist (yours truly) was a familiar presence on DentalTown for over a year (8/01/08 - 11/16/09).
FYI, ...
Posted in Editorials, Hall of Shame | 13 Comments »
December 18th, 2009
This is an announcement to let dentists and our clients know that we can also create a custom new patient questionnaire to compliment their website.
These dental health and medical history forms are used to collect information from new patients. They can ...
Posted in Announcements, Website Design | No Comments »
December 11th, 2009
Many Web designers are tempted to place too many elements on the dentist's website. They forget that potential patients who come to the site are seeking very basic, fundamental information. Aside from quickly giving them address and contact information, your website ...
Posted in Dental Website Critique, Website Design | 1 Comment »
December 5th, 2009
Some of our clients may be experiencing a great disparity in the positions of their websites, that is, compared to the reports we create and send them.
This is in part due to the ...
Posted in Search Engine Optimization | 1 Comment »
November 6th, 2009
by Brandon Rodman
Dental recall and the hygiene department are the lifeblood of any dental practice.
Without these patients coming in regularly, business would be erratic and would essentially be an emergency practice.
Here are some valuable tips to ensure that your hygiene ...
Posted in Internal Marketing | No Comments »
October 10th, 2009
The Internet has given dental patients the ability to find and easily post online reviews and testimonials. Dentists will often find themselves, their practice and even their staff or assistants being reviewed at a number of websites -- which were created ...
Posted in Reputation Management | 10 Comments »