Question:

Hi John,

There’s a couple of threads on Dentaltown that give advice on SEO for websites. One company says its videos will play an important role in search engine ranking. The other thread mentions that if you “over photoshop” your images it will hurt the SEO.

Can you let me know if these comments are true, or false?

Thanks,

R.G.

Answer:

Dear R.G.,

Thank you for your question.

Unless they were “magic videos”, the short answer to the first part of your question is no. As for PhotoShop — and for that matter — any image editor, the output and subsequent use of the images on your website would have no bearing on the site’s search engine optimization.

Images and video are media types — or elements which contribute to the design of your website, not to its textual content and SEO. On the other hand, the webmaster can add some alternate text to images in the HTML which will impact the site’s SEO to a minor extent.

So my answer (to both concerns) is an emphatic no. Keep in mind you’ll want to ensure that website videos and images will not slow page load speeds down too much — slow-loading pages can cause site visitors to leave prematurely — and of course result in poor visitor conversions.

Site Speed Check
Here’s a free online resource that enables you to check website speeds. Simply enter the website’s URL for a page you’d like to check.

John

This entry posted Thursday, February 25th, 2010 at 12:41 am - Filed under Ask The Expert, Video for Dentists. You can skip to the end and leave a response. Pinging is currently not allowed.