Dallas, TX Dentist New Website Makeover
Dr. Jeffrey V. Jones of Dallas, TX knew he needed SEO (search engine optimization) to position his site better in the search engines. We further decided that with more visibility and an increase in visitors, a new website design would also be a good idea — this to improve perception of his practice by prospective dental patients, to have a more intuitive page navigation and to make the site easier to optimize along a dentistry theme. The following screenshots show a comparison between the old website vs new site.
The old site before update…
The new updated design…
To get a close-up view of the site today, along with its videos, Flash photo gallery and other improvements, visit the doctor’s Dallas Dentistry and check it out for yourself — and post a comment — we’d be glad to hear what you think.
October 22nd, 2009 at 4:08 am
The newer site has a much cleaner and attractive look.
October 22nd, 2009 at 4:17 am
Thanks — I hope everyone else thinks so too.
Took a peak at your site — truly well-organized, clean lines and easy to navigate; especially for a blogspot template. Great job.
John
November 10th, 2009 at 2:35 pm
Thanks for this cool information.
November 2nd, 2010 at 2:38 pm
Indeed, the site has a more formal design, which makes it more attractive for the visitors. Great job with the selection of pictures, colors, characters. I like it!
January 18th, 2011 at 2:41 am
Hello John, since I’ve enjoyed reading your articles, I’ll venture some feedback. I am far less experienced than you (my dental website being the first and only ever I ever built!), but I believe different people see different things and even a novice may have something of value to contribute.
The web site looks much cleaner and bolder. Visually, I especially like the part above the fold. Below the fold, it looks a lot busier:
- the list of procedures: I think it could be placed behind a link, though I suppose you might have intended to rank your client well for those “keywords.”
- the special offers: you already have a link “special discounts”, so why describe them in the front page? No SEO here, I believe.
- the payment options: you already have a link “payment and insurance”, so why describe the payment options in the front page? No SEO here, I believe.
For a different angle, before I built my site, I looked quite a bit into SEO friendly layouts, and found what seems to be a wonderful site:
http://matthewjamestaylor.com/blog/perfect-multi-column-liquid-layouts
The CSS is set up to prioritize SEO content separately from visual content - freeing conent from having to serve one or the other of these masters.
Yet another angle - there are a lot of http requests:
http://tools.pingdom.com/?url=http%3A//www.perfectgrin.com/
According to Yahoo developer, reducing them is the most important factor in speeding up the site. And that’s important now even for Google, which considers pagespeed a factor in SERP. Now, how to reduce http requests?
- Well, a lot of them are for images that are not clickable - so why not embed them in css instead of html?
- In addition, if hosting costs are low enough, you might serve static cookieless content, such as images, from a separate domain or subdomain, so that the requests can be parallel instead of sequential. This is a suggestion of Google’s Pagespeed as well as Yahoo developer.
Lastly, just running PageSpeed gives a couple of other suggestions:
- compress video, css, and a script javajava.js
- place expiration headers on many files, mostly jpg (the reason being that otherwise returning visitors’ browsers will automatically look up updates, slowing things down…the images are there to stay)
My 2 cents. When I feel happy with how my site is, I’ll probably be curious to get some feedback on it -an SEO diagnostic.
Cheers and thanks much for sharing such timely, targeted, insightful knowledge.
January 18th, 2011 at 9:59 am
@Swampscott dentist
Thanks for your feedback.
The 5 or so extra images and external scripts on Dr. Jones’ site is a small trade-off for an organized, appealing and functional website.
The PHP platform incorporates HTTP compression giving it a page load speed of about 5 seconds. The Dallas market is a tough nut to crack in the search engines; still, the website is 1st page positioned for all of the practice’s most competitive keywords.
Search engines today have long since overcome any past difficulties of parsing HTML code. Speed, relevance, age, backlinks, bounce rates, original content and indications of forms, blogs, contact details, plus the footprint (total pages) all play important roles w/ the SEO of the website.
John
January 24th, 2011 at 2:46 pm
The new site is similar to mine, I may be doing something right then. I need to update mine so it gets to the level of your new site.