How to Get More New Patients - Consistently

by Joy Gendusa

If there was a way to get more new patients than your competitors every month without much effort, you would sign up, right? It really comes down to marketing - simple, I know. Most dentists know they need to promote their practice, but how do you do it?

There are many different marketing channels from radio, TV, direct mail postcards, email and even social media. They all can have great success rates, but, ultimately, you have to know what works to bring in more patients for you and your practice.

From my experience, I know that a strategic and well-planned out postcard marketing campaign can accomplish your goal to increase patients and create awareness in your community, where eventually you’ll be the go-to-dentist in your area. No really, it’s happened over and over again.

How Does Postcard Marketing Work?

1. Target - who do you want as your patient?
   Decide exactly who you want to target (your ideal patient base). Get specific: for example, women, ages 21-55 who live 3 miles from your practice.

   You can actually purchase a mailing list with these criteria and even get more detailed so you know your marketing dollars aren’t going to waste and your message gets into the right hands.

2. Design – Get their attention
   Create a custom postcard design with a message that gets reaches and relates to your ideal patients.

   For example, “You CAN have a healthy, beautiful smile” or “Embarrassed by your smile? You don’t have to be with cosmetic dentistry.”

3. Mail to that list. Consistently.
   Now that you have a solid message and list, start mailing on a regular basis to introduce and establish yourself in the community.
4. Mail to that list consistently. (yes, I did repeat that one)
   Many dentists only mail once. But marketing doesn’t work that way. Think about watching your favorite TV show, how many times do you see the same commercial within that program? Definitely more than once. Repetition is key to results.
5. Get ready for more calls and patients.
   Prepare your front desk staff to handle the influx of new patients and enjoy the benefits of new business. Always remember to continue marketing to keep a steady amount of new patients coming in.

How Do You Benefit from Postcard Marketing?

Quite Simply:

• Consistent New Patients
• Worry-Free Marketing Based on Proven Results
• Higher Revenue

When you’re ready to promote – call a professional!
To ensure you’re competitive, start promoting with postcard marketing and follow up with a strong email marketing campaign. PostcardMania, a full marketing firm, has been helping dentists nationwide increase new patients and gives free marketing advice based on proven results just for calling in. They can steer you in the right direction to grow your practice.

Special Discount Price Offer
Mention you heard about us on TheVisibleDentist.com and get $50 off your first postcard order. Call PostcardMania at 1-800-628-1804 ext. 226 and ask to speak with Samantha Dewyngaert.

Joy Gendusa is the Founder & CEO of PostcardMania®, a full-service postcard direct mail marketing company and a recognized leader in postcard marketing innovation.

Awarded Tampa Bay Businesswoman of the Year in 2008, the true-life details of Joy’s accomplishments are inspiring.

This entry posted Thursday, February 17th, 2011 at 10:20 pm - Filed under Advertising Channels, Common Interest. You can skip to the end and leave a response. Pinging is currently not allowed.