It’s a well-known fact that potential patients routinely surf the Web to find a dentist, yet the vast majority of dentists fail to recognize how powerful the Internet has become and how much it can benefit their practice.

As money becomes tighter and competition for local market share goes through the roof, dentists in order to survive must make wise marketing decisions and take advantage of those channels which have proven valuable to their colleagues.

Make Use of The New Media
For the dentist, online video has been available as a promotion tool for quite some time; it can be instrumental to improving customer confidence and inspiring new patients to call and schedule an appointment.

Even better, in addition to displaying one or more videos on your website, you can easily add your introduction video to Google Local Business where it will be seen everyday by prospective patients who are reading reviews and deciding which dentist they will call.

Getting Started
You’ll need a free Google account and a Local Business listing to add your video. The process is simple and straight forward. Once your listing is validated (by phone or mail), you’ll enjoy the extra exposure and the new patients generated for your practice

If you already have a Local Listing, you can include up to 5 videos in your profile. Log into your Google account and select your account settings.

Under “My Products” select “Local Business Center” and then select Edit (on the right side of screen) — then scroll down the page to the “Videos” section and enter the Youtube URL for the videos you’d like to add.

That’s all there is to it — you’re done!

Google Local Intro

Where To Get Videos
Dentists can now effectively and VERY affordably reap all the benefits online video provides. The Visible Dentist (that’s us!) will arrange to have a professional filmmaker come to your practice and shoot your video on-location, edit it and produce a 60 second video that can be uploaded to your Google Local Listing and even added to your own website.

Production time is about 14 days — Click here to schedule yours.

While the dental website plays an important role in your overall marketing strategy, there are still more ways you can advertise your practice over the Web. Making best use of video both on your website and in Google Local makes good marketing sense. Contact us for more details and to purchase.

This entry posted Thursday, September 24th, 2009 at 11:20 am - Filed under Video for Dentists. You can skip to the end and leave a response. Pinging is currently not allowed.