February 25th, 2010
Question:
Hi John,
There's a couple of threads on Dentaltown that give advice on SEO for websites. One company says its videos will play an important role in search engine ranking. The other thread mentions that if you "over photoshop" your images it will hurt the SEO.
Can you let me know ...
Posted in Ask The Expert, Video for Dentists | No Comments »
February 23rd, 2010
Search engine optimization (SEO) and better ranking for your dental website in the search engines is indeed important, however, it is not the complete solution.
Sure, people who arrive on your site from a Google query ...
Posted in Search Engine Optimization, Visitor Conversion | 2 Comments »
February 17th, 2010
I had a conversation last week with a California dentist and his in-house marketing manager. They wanted to know how to improve their website's visibility in the search engines and their site's visitor conversions.
During our talk it was revealed they were considering ...
Posted in Scams & Rip-offs, Search Engine Optimization | No Comments »
February 16th, 2010
A "link farm" is a website, or Web page that contains hundreds if not thousands of links to any number of unrelated industry sites. Believe it or not, there are many so-called SEO "experts" who ...
Posted in Hall of Shame, Scams & Rip-offs | 1 Comment »
January 29th, 2010
If you're like many dentists, you've heard all the hoopla about Twitter, Facebook and other social media being essential to dental marketing.
Most dentists have yet to attempt using Twitter or Facebook to acquire new patients; a few ...
Posted in Advertising Channels | 10 Comments »
January 27th, 2010
It's important to conceptualize your goals. A mission statement can provide a crystal clear idea of what you want to accomplish. It's a concise, important "letter of intent" that helps define your goals and can even ...
Posted in Common Interest, Inside Dentistry | 2 Comments »
January 25th, 2010
According to the Department of Justice, The United States settled False Claims Act allegations against FORBA Holdings LLC, the parent company of the pediatric dentistry chain, Small Smiles Dental Centers.
Forba manages 69 clinics in 22 states ...
Posted in Dental Industry News, Hall of Shame | 1 Comment »
December 18th, 2009
This is an announcement to let dentists and our clients know that we can also create a custom new patient questionnaire to compliment their website.
These dental health and medical history forms are used to collect information from new patients. They can ...
Posted in Announcements, Website Design | No Comments »
December 11th, 2009
Many Web designers are tempted to place too many elements on the dentist's website. They forget that potential patients who come to the site are seeking very basic, fundamental information. Aside from quickly giving them address and contact information, your website ...
Posted in Dental Website Critique, Website Design | 1 Comment »