Search engine optimization (SEO) and better ranking for your dental website in the search engines is indeed important, however, it is not the complete solution. Sure, people who arrive on your site from a Google query ...

I had a conversation last week with a California dentist and his in-house marketing manager. They wanted to know how to improve their website's visibility in the search engines and their site's visitor conversions. During our talk it was revealed they were considering ...

A "link farm" is a website, or Web page that contains hundreds if not thousands of links to any number of unrelated industry sites. Believe it or not, there are many so-called SEO "experts" who ...

If you're like many dentists, you've heard all the hoopla about Twitter, Facebook and other social media being essential to dental marketing. Most dentists have yet to attempt using Twitter or Facebook to acquire new patients; a few ...

It's important to conceptualize your goals. A mission statement can provide a crystal clear idea of what you want to accomplish. It's a concise, important "letter of intent" that helps define your goals and can even ...

According to the Department of Justice, The United States settled False Claims Act allegations against FORBA Holdings LLC, the parent company of the pediatric dentistry chain, Small Smiles Dental Centers. Forba manages 69 clinics in 22 states ...

This is an announcement to let dentists and our clients know that we can also create a custom new patient questionnaire to compliment their website. These dental health and medical history forms are used to collect information from new patients. They can ...

Many Web designers are tempted to place too many elements on the dentist's website. They forget that potential patients who come to the site are seeking very basic, fundamental information. Aside from quickly giving them address and contact information, your website ...

Some of our clients may be experiencing a great disparity in the positions of their websites, that is, compared to the reports we create and send them. (click image for larger screen shot) This is ...