The nature of predators is to circle round their victims sizing them up, looking for weaknesses, finding easy targets to prey upon. If the dentist isn't well-informed, he's an easy target. You should know there are marketing companies that depend ...

One of the many ways dentists can promote their dental websites online is through Google Maps. When a person searches for a dentist in their city or town, Google Local Business results, usually seen with a map at the top of the page, kicks in and shows users links to ...

SEO is an acronym for "search engine optimization" -- the process of emphasizing your website's content and improving its potential to rank higher in the search engines. While many dentists are getting hip to ...

Dental website conversion is often postponed. A prospective patient could be searching dentists in the dead of night, or looking in advance of moving to a new community, or even prior to gathering funds for expensive treatment. For multiple ...

An interesting study by Nielsen/NetRatings and WebVisible provides important insight into consumer behavior and illustrates to dentists everywhere why it is absolutely necessary in today's market to promote their dental practice online. This landmark study also explores how using search engines ...

It's already a given that having a visible website presence on the Internet can benefit the dentist practice tremendously. But once a site is receiving pre-qualified visitor traffic, that is, potential new patients actively seeking a dentist in their neighborhood, ...

This is a brief review of the major directories and an explanation of their importance to your dental website. You'll want to consider listing your site in them. There are search engines and there are directories -- and some directories are ...

STOP! Don't even consider tweaking your website for better conversions until you set a baseline starting point. While attracting as many prequalified new patients to your dental website is important, converting those prospects, that is, giving them cause to call for ...

If you've managed to acquire some decent traffic to your dental website, yet people are still not calling to make appointments, the most likely reason is two-fold... 1) you're not getting enough pre-qualified site visitors and 2) your website converts poorly The latter ...