Three Directories Your Dental Website Needs
This is a brief review of the major directories and an explanation of their importance to your dental website. You’ll want to consider listing your site in them.
There are search engines and there are directories — and some directories are “better” or more powerful than others.
A search engine is simply a computer program that incorporates and sends out a “crawler” to find and index websites for its database. It’s an automatic process governed by the subtleties of its algorithm.
Directories on the other hand, are websites organized by category — their content and the websites which reside in their respective categories are added and edited directly by a human. Some directories are niche specific, while others are more general in focus.
Importance of Directory Links
If you have a new site, or an older one — you may not have any links pointed to it. Unless there’s a link pointing to your site from another one, that is, a link from another site that’s ALREADY indexed by a search engine, your website has slim chances of getting indexed — and your site may never get positioned in the search engines where prospects can find your practice online.
Search engines initially “find” your website by encountering and following a link to it — from another site — similar to how electricity follows wire circuitry.
The Big 3
Now to the main subject of this post — without question there are three main directories you should be familiar with and submit your site to…
Invariably, dental websites which reside in the above three directories perform decidedly better than competitor sites that are not listed in them. “Better” meaning they position easier, faster and higher in the search engines.
There are nearly an unlimited number of other directories online, though these three are the ones that matter most. You won’t get much, if any, traffic from these directories, however, the search engines attribute so much relevance and importance to them, and the sites which are listed in them, that the value afforded the dentist website makes submitting to them well worth the effort.