Tips To Gauge SEO Campaign Results
Before investing money in search engine optimization, many dentists will ask, “how can I know if my SEO campaign is working?” Of course this is an intelligent question; every dentist will want to know if their money is being well spent.
There are several ways to gauge progress of an SEO campaign. First and foremost, before the work begins, take note of a few primary keyword positions for your site in the search engines. These benchmark positions can then be compared to changes in ranking, to gauge progress of the campaign.
Give The SEO Efforts Time
It’s essential that search engines are given sufficient time to index any new updates to your dental website. You’ll want to know the results first before making additional tweaks. As the SEO campaign moves forward and positions level off, it will become apparent which positions need more attention.
In addition to monitoring a few keyword phrases, you can also add a sophisticated tracking code to your site’s pages which will show you how people are finding your site, the number of visitors per day, referring sites, search terms, etc. Two popular trackers are Google Analytics and Opentracker.