It’s already a given that having a visible website presence on the Internet can benefit the dentist practice tremendously. But once a site is receiving pre-qualified visitor traffic, that is, potential new patients actively seeking a dentist in their neighborhood, how can you improve conversions? How can you incentivize the site so that more patients will call?

For the most part, when it comes to finding a dentist online, women are the primary decision makers for the family. They will conduct a search for a dental practice in their city, then comparison shop the many websites found in the results.

While there are many factors involved in the decision making process, the common denominator of those sites which do a better job of convincing her to call their office are those sites which quickly give people more reason to trust them.

How can a person “trust” a website?

In any relationship, a person first has to meet, then come to know someone before they will trust them. Since a website’s “call to action” largely depends upon the degree of trust you can engender in a short span of time, a professionally made, presentation video becomes a decisive factor in website success.

The person looking for a dentist online ultimately wants to meet the dentist — and eventually will — during the scheduled appointment. Using website videos, dentists can immediately introduce themselves, instill trust and provide the incentive that will help motivate a prospective patient to call their practice.

Video gives your practice an edge

If the person seeking a dentist visits several websites and yours is the only one with an introduction video, you’ll have a much better chance of them contacting you over your competitors. With video, prospective patients have already “met” you and are well on their way to knowing and trusting you.

This entry posted Friday, December 19th, 2008 at 4:08 pm - Filed under Video for Dentists.