dental domains & SEO

Choosing A Dental Domain Name

Important to any dental website is its visibility in the search engines. SEO is a process that improves a website's potential
to rank well in the search engines. SEO uses essential keywords woven into page content to emphasize a website's topic.

Better Recognition By Search Engines
A keyword-rich domain name is a significant factor in SEO. Your domain name enhances the process of search engine optimization by up to 20%. The domain is yet another area of your website where search engines look for keywords about your business.

A keyword-rich domain name combined with on-topic text makes it easier for search engines to determine what your website is about while also helping to position it within the search results.


Domain Keywords Match Search Results

That domain names are substantive to ranking results is easily proven when searching Google. Search for a dentist in a given location and you'll see websites which in addition to matching keywords in titles, descriptions and content snippets, Google also highlights keywords in a domain name that match the searched phrase.

While there are no absolute assurances regarding search engine positions, one doesn't have to be a rocket scientist to see that having pertinent keywords in a domain name can have a positive impact on their website.

Keep Domains Brief & Professional
When selecting a domain name for your dental office, find a *TLD (few characters as possible) that contains
a primary keyword representing your specialty, or a term such as dentist, dental, dentistry, etc. Since the target market of most dental practices is region specific, including the city or town is also recommended.

Hyphenated domain names can sometimes be effective, yet in general they should be avoided if one without a hyphen is available. It's not advisable to choose a very long domain name (25+ characters), one with numbers, or one with an over abundance of keywords and hyphens. Doing so might be interpreted by the search engines as spam and even inhibit your website's future ranking; it's also the signature of inexperienced webmasters.

Extra Linking Bonus
Another good reason to select a keyword-rich domain for your dental practice is that should a webmaster decide to link to your website, it's likely they would include relevant keyword text in the link, which is an important aspect of SEO. Directories will also often use the domain's link text for your site submissions too.

Summary

There are many complexities of SEO that will improve search engine ranking; and choosing the right domain name for your practice is one of the foundational building blocks for a dental website's success. Together with well-written content, a suitable domain name can give you a head start toward better visibility on the Web.

*TLD = top level domain = .com, .net, .org domain extensions

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