Choosing A Dental Domain NameImportant to any dental website is its visibility in the search engines. SEO is a process that improves a website's potential
to rank well in the search engines. SEO uses essential keywords woven into page content to emphasize a website's topic.
Better Recognition By Search Engines
A keyword-rich domain name is a significant factor in SEO. Your domain name enhances the process of search engine optimization by up to 20%. The domain is yet another area of your website where search engines look for keywords about your business.
A keyword-rich domain name combined with on-topic text makes it easier for search engines to determine what your website is about while also helping to position it within the search results.
Domain Keywords Match Search ResultsThat domain names are substantive to ranking results is easily proven when searching Google. Search for a dentist in a given location and you'll see websites which in addition to matching keywords in titles, descriptions and content snippets, Google also highlights keywords in a domain name that match the searched phrase.
While there are no absolute assurances regarding search engine positions, one doesn't have to be a rocket scientist to see that having pertinent keywords in a domain name has a positive impact on their website.
Keep Domains Brief & Professional
*TLD = top level domain = .com, .net, .org domain extensions. » use this tool to check domain Whois status
Hyphenated domain names can sometimes be effective, yet in general they should be avoided if one without a hyphen is available. It's not advisable to choose a very long domain name (25+ characters), one with numbers, or one with an over abundance of keywords and hyphens. Doing so might be interpreted by the search engines as spam and even inhibit your website's future ranking; it's also the signature of inexperienced webmasters.
Extra Linking Bonus
It's also a good idea to register the domain name for as many years as possible. Research indicates that search engines use this information as part of its algorithm to further analyze a website and assign preference.
There are many complexities of SEO that will improve search engine ranking; and choosing the right domain name for your practice is one of the foundational building blocks for dental website success. Together with well-written content, a suitable domain name can give you a head start toward better visibility on the Web.