Online & Offline Tools For The Dental Practice

French dentist pulling teeth circa 1920 There are many resources and tools available to the dental practice to help it operate more effectively. In addition to front desk phone skills, the basic strategy which has proven over time to bring the dentist best results are:
  • provide quality dentistry
  • attain visibility for the practice
  • foster a pleasant office environment
  • suggest additional services to existing patients
For dentists who are taking advantage of the Internet to advertise their practices, the task at hand is to embrace the above strategies, incorporate them into their own websites and emulate the success of others. A website is a great opportunity to introduce yourself and make a first impression.

Cultivate value...
Attracting attention to the dentist's website is important, yet the practice itself, its appearance, the front desk staff, dental assistants and the dentist all contribute to "marketing" and how patients perceive overall value.

  Dental Practice Efficiency

Paperless Online Patient Forms
Integrates with dental practice software; implement online from the dentist's website, secure, less hassle, no filing or copying paperwork, streamlines process of collecting new patient information, saves money and time.

Alternative Patient Payments
Auto-debit is the next step for in-house patient financing; DocPay streamlines dental treatment finance offering dentists another billing/collection option to acquire more patients in a troubled economy.

Direct Mail Postcards
Competitive prices for dentists wanting to create their own direct mail campaign; the service offers dental practices an alternative to the high costs usually associated with third-party marketing agencies.

Dental Practice Management Software
Open source practice management software that's easy to install, provides more stability, function and data, plus comes with excellent user support; recommended by dental IT professionals and dentists alike.

Web Based Practice Management
Service provides dentists reliable office management via a network of work-at-home professionals.

Dental Demographics
Specializes in providing dentists and other professionals with demographics and marketing reports.

Breakaway Practice Seminars
As important as any resource available to the dentist, Dr. Scott Leune offers practical, proven strategies to help dentists operate more efficiently and profitably; check their website for seminar dates and location.

On-Hold Phone Messaging
Systems to integrate telephone on-hold messages for the dental office.

Dentist Signs
Affordable tutorial outlining the essential outdoor dental practice sign. This a must-read for dentists.

Fillable PDF Medical History Forms
Patients enter their details in custom new patient forms (PDF doc), then email the information to your office.

Cute PDF (free)
Alternative software for creating PDF docs - acclaimed by many as one of the best programs.

Digital Dentist
Provides dentists with a wide range of services and assistance from consulting to in-office integration and installation of computers, software, imaging systems and even website hosting.

Website Conversion

Visual Website Optimizer
One of the easiest to use 'Split,' A/B and multivariate testing platforms to improve your site's conversion rates.

Eye Tracking Analysis
Service for serious website owners who want to understand how their visitors interact with their website.

Marketing Experiments
A marketing research lab for website professionals; conducts classes for online advertising and shares a lot of free information with the visiting public.

Visual Visitor Data
Provides various tools to help analyze the quality of site visitors and the actions they take on your website.

Website Download Speed
Measures website load time; download speed is one of the crucial factors that contribute to site conversions.

Conversion Chronicles
A wealth of articles and free information to help improve website conversion rates; includes case studies, tips for copy writing, organized by topic and accomplshed authors.

Google Optimizer Tips
Presents 101 ways you can use Google website optimizer to improve conversions.

Stat Counter
Easy to implement website statistics with visitor analysis and tracking details; has free and paid versions.

Dental Website Design

Affordable Dental Web Hosting
Low-cost website hosting for dentists; several plans available, fast servers, telephone support.

Dental Website Creation
Conservative, solid designs that load fast and convert visitors into dental patients -- long into the future.

Dentist Design
Dedicated Web design services for the field of dentistry.

Practice Cafe
Dental website marketing firm develops great-looking websites for dentists.

Dental Websmith
Specializes in user-friendly, dentistry websites; offers a free mini-site trial offer.

Visual Edge Design
Affordable website design and hosting service for dentists. Choose from several templates.

DentalWebsites
As their name implies, these guys build websites for dentists.

Dental Marketing Consultants

Ask Fred - Marketing Questions
Answers to dentists' foremost marketing questions provided via an interactive video and submission platform.

Classic Practice
Choose from a selection of workshops, consulting programs, books and office tours designed to improve professionalism, efficiency and patient acceptance.

Internal Marketing
Low-cost course for serious dentists interested in learning about what it takes to really market their practice.

Practice Management Consultants
Dental professionals providing innovative marketing ideas which have proven to work for other dentists.

Advance My Practice
A marketing blog for health care professionals; provides examples of what other doctors are doing.

New Patients, Inc.
A combination of hands-on experience and leading-edge products for the dental practice.

Dentist Marketing Book
Written by a dentist exclusively for other dentists to help them avoid many of the pitfalls associated with advertising their practice online -- plus how to successfully attract patients with their websites.

Internet Promotion for Dentists

Dentists Keyword Research
Tips and examples for the most popular keyword phrases used to access dental practices on the Web.

Google Places for Dentists
Provides much needed assistance for the dental practice wanting to improve their profiles and positions within Google Places listings (formerly known as Google Local Business).

Vont Web Development
Offers full-service website development and SEO; they know their stuff plus they're very detail oriented.

Page 1 Solutions
High-end Internet promotion company offering dentists SEO and search engine positioning services.

Proceptive Dental
Site design and search engine promotion dedicated to servicing the dental profession.

MedNet Tech
Organic (natural) search engine optimization for dentistry sites plus other advertising services.

My Practice Online
Has an inventory of pre-positioned websites that can offer the dentist substantial benefit.

Website Video Productions

Videos for Dentists
Affordable, convenient video production shot on-location at the dental practice.

Jerry Day Productions
Professional video for websites, TV advertisements, voice overs, news coverage and film editing services.

Custom Flash Video Players
Selections of Flash video players for websites; company also offers scripting, production and editing.

Video for Profit
Choose from male and female actors, submit your script dialog and order a video spokesperson online.

First Impression Video
The team that specializes in dental marketing now also offers video shorts for the dental website.

MyPracticeOnline : Video Sites
Turn-key video and website development specializing in dental and medical sites.

MC Media Player
Download a free video player for websites; supports several formats for still and moving images.

Wimpy Rave Player
Offers simple, quality solutions for website media players -- for video, speech and sound.

JW Video Player
Probably the most renown video player on the Internet with both free and paid versions -- plus support.

Customized Video Players
A Web design firm in Canada with experience to implement custom media players for any application.

Graphics Artists & Image Experts

Borges Lettering
Creates logos, stationary; also custom lettering, signs, direct mailers, brochures and images for websites; affordable and accessible; can work with existing material, or develop new ideas and designs from scratch.

Spot Studios, Inc.
The artistic genius of freelance illustrator Steve Thomason comes alive through colorful animations and caricatures. Steve's artwork is suitable for framing, advertisements, entertainment and business ventures.

Smart Guys Advertising
Inexpensive designs from an assortment of individuals dedicated to your project's successful outcome.

Cartoon Studio
Cartoon character development by 25 year freelance cartoonist Richard Duszczak; commissions for motivational cartoons, illustrations, caricatures for advertising & websites; has clients of every description.

Copy Writers for Dental Websites

Website Text
Produces quite a bit of Web content for several industries; maybe they'll work for you too.

Lorrie Walker Communications
Experienced in writing content for dental websites as well as creating content for blogs and social media.

Aaron Poehler
Freelance writer has experience writing page content for dentistry websites.

Medical 101
Dentists building their own websites can hire copywriting for original page content.

Patient Education

Dentist Reviews
Site comparison and search function all in one application; enables dental patients, consumers and doctors to quickly access testimonials, comments and ratings of medical professionals. Has a list of primary review sites.

Tooth IQ Pro
Visual solutions to help inform and educate dental patients about procedures and benefits; options include patient ed videos for websites, emails and portable animations for iPhone® and iPod Touch® mobile devices.

Dental Wisdom
Offers a family of quality products and teaching aids such as Flash media and animated software to engage, retain and educate the dental patient. Free trial available.

Practice Web
Presentation of dental procedures both chair-side and in the waiting room.

Orasphere Software
Animated imagery helps explain procedures and assist with internal marketing.

Dental Sidekick
Chair side dental videos for patient ed -- helpful for the dentist to play when running a little behind with another patient, or to offer/sell additional treatment.

Patient Communication Tools
Complete implant consultation solutions with a selection of 3D animated videos, color handouts and website modules. Perfect to educate patients about dental implants.

Patient Education Software
Manufacturer of multimedia presentations and 3D animations to inform patients and improve case acceptance.

Animated Movies for Dentistry
Assists dental professionals with effectively communicating procedures and treatments to their patients.

Vizident Patient Ed
Sells high-tech dental presentations on DVD; available in multi-language 3d animation.

Dentist Directories

Dot Dentists
Provides an easy, fast and effective method to help advertise the dentist practice and its website.

Find A Dentist
This dental directory offers mini-websites for its listings - for about $2,000 per year.

ADA Dentists
A search-for-dentists function provided by the American Dental Association website.

Every Dentist
Site claims to list every dental practice in the USA; free submission option and enhanced listings.

Geo Dentist
Yet another dental directory that can help add credible link analysis to dentist websites.

Information & New Products

Dental Compare
A guide for buyers in the dentistry industry with categories for leading edge dental products.

Dental Buzz
Cutting edge reports on the life, times and technology of dentistry.

The Wealthy Dentist
A frequently updated online magazine for dental professionals with current news and views.

Dental News
Covers news, technology and current events within the dental community.

Dental Economics
Online magazine that focuses on practice management with discussion of issues affecting the dentist.

Dentistry Ethics
Several articles and new information concerning dental profits vs. patient health.

Continuing Education For Dentists

Dental Office Management
Provides a number of online courses developed for dental professionals such as dental assistants, dentists, hygienists, office managers, the front office staff and others in the dental field.

Postgraduate Dentistry School
Offers a variety of online courses, newsletters, seminars and videos to enhance the dental practice.

Dental Education Network
Provides dozens of free online tutorials for dentists plus web-casts and corporate training.

Continuing Dental Education
Specialized dental ed training, advanced DVD courses, online interactive Web courses and travel programs to facilitate and supplement postgraduate learning for dentists.

Dental Schools
A directory of dental schools where you can locate dental colleges as well as access information pertaining to careers, jobs and materials used in dentistry today.

Online Oral Surgery
Subscription based access to educational lectures and videos; helps dentists and dental students learn more about in-office oral surgery procedures; how to diagnose and treat, plus handle any problems.

Better Dental Images
Photography course and full instructions for dentists teaches how to take great photos of patients and edit them on your computer. Accredited CE with hands-on assistance available by registration (on DVD too).

Continuing Education Studies
Offers dentists, dental assistants and hygienists a wide array of courses for home study; their online sales and delivery enables access to high quality CE courses at very competitive prices.

Dental Education Courses
A collection articles, online dental educational videos, product reports, lectures and plenty of CE courses for dentists with contributions from a diverse field of experts and publications.

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