Custom Video Presentations For WebsitesSuccess of the dental website depends upon several important aspects of its publication -- its online visibility, visitor traffic, website design, supplying crucial information about the practice, and the ability to instill sufficient trust so people will take action.
Converting traffic equals appointments...
Just having a website today is not enough. The dentist's website must also persuade prospective patients to actually contact the office. This is known as visitor conversion, or the ratio of visitors to the website compared to the number of appointments made.
A well-made video of the dentist presented to the viewing public can potentially increase a website's conversion ratio by 30% and more. New patient acquisition and profits can be substantial.
Website Video - The Dentist's Best Conversion ToolEven with high visibility in the search engines, the problem facing all dental websites is conversion. You literally have only a few seconds to grab a visitor's attention and invite them to call for an appointment. While the average site can and does attract new patients, there are limitations to what text and images can accomplish.
People prefer video to text...
Even the most compelling and persuasive written content cannot compete with an audio / visual presentation. Your visitors may skim through your pages only stopping to read something that catches their eye, yet they'll be eager to watch your video. People are visual creatures; they yearn for a visual experience on your website.
« Here's An Example Video
After meeting a dentist 'face to face' in a Web video, a potential patient is far more likely to be comfortable scheduling an exam or major treatment -- rather than attempt contact with a provider they have yet to 'meet' or see.
« It's Next To Being There!
• On-Location Film CrewOur exclusive filming arrangement brings the studio to your dental office. On the scheduled date of the shoot, a professional filmmaker will arrive with all the necessary camera equipment to direct, capture and produce your original video. The videographers aspire to the highest in production quality and film industry excellence.
• In-House Video EditingAfter the shoot, raw footage is taken back to the studio facility where it's edited using cutting-edge software. Here creativity and technology blend to provide scene transition fades, sound balancing, the dentist's name and their contact information to achieve a pleasing effect and a video that will have a very profound, positive influence on new patients visiting your website. The end result is an extraordinary, 60 second introduction.
Affordable Prices : Extra Services
The marketing advantage of video is self-evident -- when a patient comes to your practice for the first time, you greet and speak with them in person; you would never hand them a printed brochure and walk away. The effectiveness of a personalized video to stimulate appointment calls can be utilized on your website.
A filming session is never hurried; shoots last about 60-90 minutes to ensure every video created brings out the best of each dentist's unique personality. If you're looking for a way to improve new patient acquisitions and lower your marketing costs at the same time, order a customized video for your dental website.