1   2   3

Custom Video Presentations For Websites

Success of the dental website depends upon several important aspects of its publication -- its online visibility, visitor traffic, website design, supplying crucial information about the practice, and the ability to instill sufficient trust so people will take action.

Converting traffic equals appointments...
Just having a website today is not enough. The dentist's website must also persuade prospective patients to actually contact the office. This is known as visitor conversion, or the ratio of visitors to the website compared to the number of appointments made.

A well-made video of the dentist presented to the viewing public can potentially improve the website's conversion ratios by up to 5% - 20%. New patient acquisition and profit can be substantial.



Website Video - The Dentist's Best Conversion Tool

Even with high visibility in the search engines, the problem facing all dental websites is conversion. You literally have only a few seconds to grab a visitor's attention and compel them to call for an appointment. While the average site can and does attract new patients, there are limitations to what text and images can accomplish.

People prefer video to text...
The most compelling and persuasive written content cannot compete with an audio / visual presentation. Your visitors may skim through your pages only stopping to read something that catches their eye -- yet they'll be eager to watch your video. People are visual creatures and most look for a visual experience on your website.

It's Next To Being There
After meeting a dentist 'face to face' in a Web video, a potential patient is far more likely to be comfortable scheduling an exam or major treatment immediately rather than attempt contact with a provider they have yet to 'meet' or see. The personalized effect of video has a huge, positive impact on viewers and helps foster trust right away -- thus a professionally made video can provide the dentist an enormous advantage.
Video Production Process
Video presentations are produced in association with Jerry Day Productions of Burbank, CA. This prestigious firm renown for its Emmy Award winning creativity and cutting-edge technology assures the dental practice of the highest in professional ethics, production quality and film industry experience. It's the Rolls Royce of video.

• On-Location Film Crew

Our exclusive filming arrangement brings the studio to your dental office. On the scheduled date, Jerry Day will arrive with a camera crew, lighting equipment and everything required to personally direct and produce your original video. Jerry is a seasoned director with an instinctive ability for capturing his subject's essence on film.

• In-House Video Editing

After the shoot, raw footage is taken back to the Burbank facility where it is edited. This is where scene transition fades, tasteful background music and even the dentist's logo may be added to achieve a pleasing effect and ultimately a video which will have a profound, positive influence on the dentist's website visitors.
Affordable Prices : Extra Services
Video production costs:
Within 100 miles of Los Angeles, CA our charge is $4499. For all other US cities the total price for the dentist is $5499 plus transportation expense.
Project turnaround time:
Dependent upon any requests for special effects which might require more editing and encoding, most video projects are delivered inside 14 days.
Additional services:
We can help with the video's installation on your website if needed. We can also supply output in formats such as DVD, TV broadcast quality, etc.
Ownership & distribution rights:
The client will own all their video material and have full copyright and unconditional publication rights without any restrictions whatsoever.
video conversion graph
Videos Are Popular
ComScore has reported that 12 billion videos were watched in the US in one month alone. Popularity of online video is a trend that offers great opportunity.
Accessible Format
Our streaming videos are delivered in Flash format to be readily viewable by 99% of all Internet users. They load and play fast.
 
The Many Uses of Video On The Website
Dentists can utilize videos to introduce themselves to prospective new patients, educate their patients about treatments and procedures, demonstrate good hygiene, showcase patient testimonials, and to provide general information and news about their practice and staff.
Deliver Your Message With Video

The marketing advantage of video is self-evident -- when a patient comes to your practice for the first time, you greet and speak with them in person; you would never hand them a printed brochure and walk away. The effectiveness of a personalized video to stimulate appointment calls can be utilized on your website.

Our filming sessions are never hurried; we take as long as necessary so that every video created brings out the best in each dentist's unique personality. If you're looking for a way to improve new patient acquisitions and lower your marketing costs at the same time, order a customized video for your dental website.

begin your video project